Adekunle Gold, born Adekunle Almoruf Kosoko on January 28, 1987, has established himself as one of Nigeria’s most distinctive Afrobeats voices. With an estimated net worth of $2.5 million built through hit albums like Gold (2016), About 30 (2018), and Tequila Ever After (2023), the Lagos-born singer-songwriter has transformed his childhood dreams into a tangible reality. His automotive choices mirror his artistic evolution, refined, meaningful, and deeply personal.
Gold’s car collection emphasizes luxury SUVs that blend performance with practicality, totaling an estimated value exceeding ₦400 million. His lineup includes two Range Rovers (2023 and 2025 models), a Mercedes-Benz GLB, and a Jeep Wrangler, while he gifted his wife, Simi, a 2019 Mercedes-Benz GLC. This article explores each vehicle’s specifications and how they represent his journey from aspiring artist to established, particularly the 2025 Range Rover that fulfilled a prophecy he made in his 2015 song “Pick Up.”
2025 Range Rover
The 2025 Range Rover represents the pinnacle of British automotive luxury. Gold’s black model features Range Rover’s signature floating roofline, flush door handles, and split LED headlamps, creating an unmistakable identity. Videos show the vehicle adorned with a red ribbon, its glossy finish reflecting Lagos sunlight as he smiles at the realization of a decade-old dream. The panoramic sunroof, muscular wheel arches, and precisely gapped panels communicate both luxury and ruggedness without shouting for attention.
Inside, premium leather envelops nearly every surface, with quilted seats offering heating/cooling functions. The Pivi Pro infotainment system displays on curved glass, while adaptive cruise control and premium sound transform Lagos traffic into bearable experiences. The refined V8 engine delivers effortless power through an eight-speed automatic, with adjustable air suspension soaking up potholes that would unsettle lesser vehicles.
Gold purchased this statement piece for ₦320-400 million, fulfilling lyrics from “Pick Up” where he sang about desiring a Range Rover. Fans celebrated with comments like “Dangote no get two heads,” acknowledging that hard work achieves such milestones.
2023 Range Rover
Gold’s earlier 2023 Range Rover, also black, maintains understated elegance with traditional grille design and LED lighting. Valued at approximately ₦300 million, it features similar luxury appointments with leather seating, advanced infotainment, and all-wheel drive capability. The timeless proportions ensure it remains contemporary years after purchase, representing sound investment in both transportation and image. This acquisition established his collection’s luxury foundation before his 2025 upgrade.
Mercedes-Benz GLB Class
The Mercedes-Benz GLB offers compact luxury with a bold grille and boxy proportions, maximizing interior space. Despite compact dimensions, it delivers Mercedes’ signature quality with MBUX infotainment, leather upholstery, and thoughtful storage solutions. The dual-screen setup handles navigation and entertainment with “Hey Mercedes” voice control.
The inline-4 turbocharged engine (100-225 kW) pairs with a 7- or 8-speed automatic transmission, emphasizing efficiency over outright performance. Purchased for approximately ₦30 million, this Mercedes demonstrates practical thinking; every journey requires a ₦400 million Range Rover. The GLB handles daily transportation efficiently while maintaining premium credentials, making it perfectly suited for Lagos traffic, where compact dimensions are advantageous.
Jeep Wrangler
Gold’s Jeep Wrangler (₦40-50 million) represents pure iconography with its seven-slot grille, round LED headlamps, and removable doors and roof. Unlike polished luxury vehicles, the Wrangler embraces rugged functionality with high ground clearance and protective cladding announcing off-road capability. The interior prioritizes durability with water-resistant materials and drain plugs, allowing owners to hose out the cabin.
The V6 engine and 8-speed automatic deliver adequate highway power, but the real story lies in four-wheel drive with low-range gearing and locking differentials. The Wrangler fords flooded areas common during rainy seasons and avoids potholes, concerning other vehicles, representing adventure potential and adding diversity to Gold’s refined collection.
2019 Mercedes-Benz GLC (Gifted to Simi)
The black Mercedes-Benz GLC that Gold gifted Simi, presented with a red bow, features sleek LED headlamps and flowing body lines. Valued at ₦36.7 million, the cabin delivers premium leather, advanced navigation, and adaptive braking systems. Videos captured Simi kneeling in joya gesture tied to Gold’s 2023 album Tequila Ever After, showing how automotive gifts intertwine with career milestones and relationship expressions.
The turbocharged engine provides refined performance through a smooth automatic transmission, with suspension balancing comfort and handling. The GLC’s dimensions prove ideallarge enough to feel substantial, compact enough for parking situations. This thoughtful gift demonstrates Gold’s attention to providing his wife with quality, safety, and comfort.
How the Collection Fits Nigerian Society
Gold’s SUV focus demonstrates a practical understanding of Nigerian realities. The Range Rovers’ adjustable suspension and ground clearance handle Lagos’s notorious potholes, while elevated ride height prevents water damage during flooding. The Jeep’s exceptional fording capability suits severe weather, while robust air conditioning systems combat tropical heat. The collection emphasizes established brands, ensuring parts availability, crucial in Nigeria’s developing market.
Maintaining the collection requires authorized service centers commanding premium pricing. Range Rovers represent significant ongoing investments with complex electronics, while Mercedes’ established presence provides better accessibility. Security concerns influence selection ₦400+ million total attracts attention, yet luxury SUVs telegraph success important in Nigerian entertainment, where visible prosperity validates artistic achievement and attracts brand partnerships.
Competitive Comparison
The 2025 Range Rover (₦320-400 million) competes with Mercedes-Benz GLS (₦350-450 million) and BMW X7 (₦300-380 million), with Range Rover commanding a premium through British heritage. The GLB (₦30 million) faces BMW X1 (₦28-35 million) and Audi Q3 (₦32-38 million), with Mercedes’ star providing prestige advantages. The Jeep (₦40-50 million) occupies a unique niche, though the Toyota Land Cruiser Prado (₦45-55 million) offers comparable capability with better reliability.
Range Rover ownership entails substantial costs with steep depreciation, while competitors like Lexus LX offer similar luxury with superior reliability. The Wrangler maintains value better than most vehicles due to devoted following, though body-on-frame construction results in higher fuel consumption. Gold’s collection prioritizes brand prestige and emotional connection over purely rational financial analysis.
Conclusion
Adekunle Gold’s collection, valued over ₦400 million, perfectly illustrates how automotive choices embody personal achievement. From the Range Rover fulfilling decade-old lyrics to the Mercedes gifted to Simi in pure love, each vehicle tells stories beyond transportation. The collection emphasizes luxury SUVs suited to Nigerian conditions while providing expected prestige, demonstrating thoughtful selection rather than impulsive acquisition.
Standout themes include family orientation and authentic connection to his artistry, particularly the Range Rover manifestation resonating with fans. The collection avoids unnecessary extravagance while maintaining premium positioning, suggesting Gold values quality and meaning over ostentation. His participation in Gumball 3000 exposed him to Ferraris and Lamborghinis, yet he returned to his SUVs, confirming genuine preference.
What resonates with the Range Rover fulfilling his lyrics, gifting Simi her Mercedes, or choosing SUVs suited to Nigerian conditions? Share your thoughts on how success should translate to automotive choices.
